{"product_id":"hoya-77mm-hmc-screw-in-filter-yellow","title":"Hoya 77mm HMC Screw-in Filter - Yellow","description":"\u003ch4\u003eHoya 77mm HMC Screw-in Filter - Yellow\u003c\/h4\u003e\n\u003cp id=\"b\"\u003eColor:Yellow | Size:77mm As their names suggests, these filters use HOYA\ncolored glass. They are used for color correction of different light sources\nwhen using color film, or for controlling contrast with Black \u0026amp; White film.\nColor correction filters are important as color films do not have the\nflexibility of the human eye to automatically adjust to different situations.\nBlack \u0026amp; White films register colors as shades of grey and the rendition of\neach color in a scene is important, so filters can be used to control this.\nThe color of the glass used in all these filters is carefully controlled and\nto reduce the possibility of color shift over a period of time, such high\nquality filters are coated or multicoated on both sides. This maintains the\ndesired effect and gives a long service life.\u003c\/p\u003e \n\n\n  \u003cul class=\"a\"\u003e\n         \u003cli\u003eAdds mild contrast to all daylight exposures\u003c\/li\u003e\n         \u003cli\u003eMost natural tonal effect\u003c\/li\u003e\n         \u003cli\u003eOffsets excess coolness of flash portraits\u003c\/li\u003e\n  \u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Yellow \/ 77mm","offer_id":40284355625113,"sku":"B0000AN0XV","price":230.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/3148\/7385\/products\/B0000AN0XV.jpg?v=1649824991","url":"https:\/\/soundstores.net\/products\/hoya-77mm-hmc-screw-in-filter-yellow","provider":"SoundStore Australia","version":"1.0","type":"link"}